Our Brands
Never. Stop. Thriving.
Designed for life.
At Edgewell Personal Care, we’re passionate about helping people be at their best. Our well-loved and well-known family of personal care brands share one common purpose—bringing joy to everyday life. We’re always growing our portfolio to offer something for everyone, providing consumers around the world with confidence, protection, comfort, and quality when and where it matters most.
Shaving
Schick
Every man aspires to be an individual. He shows it in ways big and small. Like the way he wears his clothes, or does his hair, his music, his shoes, or his tattoos– a man’s facial hair is a form of self-expression. Clean shaven, wearing a mustache, sporting a beard or anywhere in-between, it’s one of the most direct ways men can express who they are. Schick creates trusted tools that help men uncover their unique selves. To us, those differences are what make life interesting.
Be you. No one else can.
Schick—since 1926.
Wilkinson Sword
More than a century of blade-making innovation has made Wilkinson Sword a trusted name in shaving. With a rich history that includes sword production and ties to royalty, our storied brand has evolved into a pioneering force in men’s grooming. Today, we are just as innovative and stylish as ever. We get what men are looking for and how they want to express themselves, and because of this we are able to deliver the quality products that they want.
Sharpening your style since 1772.
Wilkinson Sword.
Billie
We’re an award-winning shave and body care brand that is built for womankind. Our 5-blade razor has been described as "the internet's favorite" and our body care lineup offers clean, unfussy upgrades to women’s daily routines. Above all, we seek to champion womankind by challenging the societal pressures women so often face, creating space for women to be exactly who they are.
Built for Womankind.
Billie—Since 2015.
Edge
Experiences shape who we are. After a few loops around the sun, guys have experienced their fair share. Even learned a thing or two about themselves and what really matters most. It’s why we make products that are a bit like them—no nonsense. Made by people with a ton of experience. It’s why we don’t add to the unnecessary, we get on with the job— protecting their skin, with a lineup of shave gels that leave men feeling smooth, refreshed, and free of irritation.
Experience matters.
Edge—Since 1970.
Skintimate
We’re Skintimate, and we’re about helping everyone fit a little bit of self-care into each day. Taking the time to cultivate our good energy every day–especially in the shower. So we’re reimagining these steamy spaces to tend to our bodies with intention. Where we can get intimate with our skin, and love our armpits, knees, and forearms just as much as our face. Our body-care collection transforms everyday routines into recharging rituals. Our products are packed with formulations, ingredients, and materials that you can feel good about because they’re good for your skin and the earth.
Be good vibes.
Skintimate—Since 1996.
Intuition
Intuition is a different kind of razor. We don’t try to be like others, look like others, or even shave like others. We’re on a mission to change the way women think about shaving. We are a razor that lathers and shaves in one step, featuring added natural ingredients that feel good on your skin (and your soul)—that’s our different. We provide a moment of self-care and joy—an experience that you might not expect from a razor. Schick Intuition really is different. In a good way.
Hydro Silk
We don’t settle. We never have. We are about transforming the good to great. And celebrating the exceptional in a world that settles. Because high performance matters—to us, and to today’s woman. In life, and when it comes to hair removal. Precision. Control. Perfection. That’s why our products are designed to get over every curve to every hair and hard-to-reach spot for salon-quality results from head to toe. We give women more control over their hair removal routine, because when your skin is soft and silky smooth, you feel well equipped to take on your day. And suddenly a good day could become a pretty great one.
Silky smooth from head to toe.
Schick Hydro Silk—since 2012.
Grooming
Bulldog
At Bulldog, we’re really tight with someone who knows a thing or two about the power of natural ingredients. Her name’s Mother Nature and she’s really down to earth. We thoughtfully select the best of what she provides and combine them with our proprietary scientific methods to create skincare products that are affordable, ethical, vegan-based and smell great. And with packaging that is made with sustainable and recycled material, he can always feel good about his choices. You could say that we’ve got nature down to a science. So, unleash your best self, with your new best friend–Bulldog.
Nature X Science
Bulldog—since 2006.
Jack Black
Do you know Jack? No one does skincare for men quite like us. As we’ve evolved over the last 20 years, we’ve maintained a unique vision to provide innovative skin and body care for men. We’re dedicated to helping our guys look and feel their best. Our head-to-toe grooming solutions for today’s man use only the best ingredients, deliver exceptional results, and are never, ever tested on animals.
Nothing complicated. Nothing cosmetic. Just superior skincare.
Jack Black–since 2000.
Cremo
Rooted in the grooming traditions of the past, we make shave, beard, body, face, and hair products that deliver dramatic results for today’s gentleman. From formulas featuring our famous Good Uncommon Scents to the Barber Grade collection, everything that bears the crown is made with astonishingly superior standards. Not the cheap way. Not the easy way. The Cremo way. Because to make you feel your best, we always have to be our best.
Astonishingly superior.
Cremo—since 2005.
Sun and Skin Care
Banana Boat
The best fun needs protection you can trust—and Banana Boat® suncare lasts as long as the fun does. For more than four decades and counting, we’ve been inspiring families to say “yes” to more fun in the sun with a wide range of products for people of all ages, from babies to grownups. Our sunscreens provide effective broad-spectrum UVA/UVB protection without oxybenzone or octinoxate, and many of our products have carried the Skin Cancer Foundation's Seal of Recommendation for nearly two decades.
Hawaiian Tropic
At Hawaiian Tropic®, we make skin-loving suncare that helps enhance the beauty around us every day. We believe that the Hawaiian lifestyle and values hold the key to living a beautiful, well-intentioned life. That’s why we’re committed to making sensorial, skin nourishing suncare and thoughtfully designed formulas with Hawaiian-inspired ingredients that are free from oxybenzone and octinoxate, and are also cruelty-free. Seek beauty and joy in all things—that’s the Hawaiian Tropic way.
Fieldtrip
We’re candid about who we are and where we come from. Fieldtrip is a new-age skincare brand created for the consumer who demands transparency, is hungry for knowledge, travels extensively, and expects total commitment to the earth. Everything we make boasts highly expressive, nature-found ingredients sourced from around the world, each with its own story, all clean, cruelty-free, vegan, and certified by PETA’s “Beauty without Bunnies” program. These are products we can believe in that stand for a world we all believe in.
Your Earth. Your Skincare.
Fieldtrip–since 2022.
Wet Ones
At Wet Ones®, we believe a joyful life can be gloriously messy, but germs shouldn’t stop you from living it to the fullest. That’s why we’ve been caring for and keeping hands clean for 50 years. As America’s #1 hand wipe brand*, we’re proud to make hygiene products that are tough on germs and gentle on hands—with convenient, on-the-go packaging—so you can grab life with both hands. It’s time we got back to doing the things we love, and with Wet Ones by your side (or in your pocket), anything is possible!
*#1 claim based on scan data for 52 weeks ending 6/19/21.
Feminine Care
Playtex
Ever since we introduced the first plastic applicator tampon in 1973, we’ve continued to produce quality feminine care protection that meet women’s individual needs. Today, the Playtex brand stands for 360° Protection designed for every woman. Our three unique offerings include Playtex Sport, the #1 athletic tampon*, designed to fit a woman’s body and its every move; Playtex Clean Comfort, the first tampon designed with a plastic tip for comfort where it counts and a cardboard plunger for 40% less plastic waste** for period protection with a positive impact; and Playtex Simply Gentle Glide, simple, reliable protection without any unnecessary ingredients.
*L52W ending Jan. 23, 2021
** v. Playtex Sport Regular
Carefree
In 1976, we launched the first ever pantiliner, helping women embrace a more active life as they began to venture outside the home. With its innovative selection of sizes and absorbencies, as well as options for at-home usage or on-the-go, the Carefree name has become synonymous with comfort and confidence. With our Carefree liners, women can feel fresh and be ready for anything all month long.
Stayfree
We have a long history of being an innovator in the sanitary protection category. Since launching the first beltless pad in 1974, we’ve continued to pioneer products that offer more effective performance while delivering on comfort. We offer a range of both ultra-thin and maxi pads for light to heavy days, and protection for overnight too. Our products provide reliable multi-fluid protection, so women can be ready for anything!
o.b.
To women who have progressive spirits, we provide smarter sanitary protection that gives them unparalleled freedom to pursue their lives with passion. We’re the only feminine hygiene brand that has a unique woman gynecologist heritage and the superior knowledge to continuously work on sustainable solutions. Our mission is to help women feel empowered and liberated to pursue their lives with passion. They know they can trust o.b. as a responsible brand that cares not only for them, but for the world in which we live.
With o.b. I can go for it.