Our Brands
Never. Stop. Thriving.
Designed for life.
At Edgewell Personal Care, we’re passionate about helping people be at their best. Our well-loved and well-known family of personal care brands share one common purpose—bringing joy to everyday life. We’re always growing our portfolio to offer something for everyone, providing consumers around the world with confidence, protection, comfort, and quality when and where it matters most.
Shaving
Schick
Every man aspires to be an individual. He shows it in ways big and small. Like the way he wears his clothes, or does his hair, his music, his shoes, or his tattoos– a man’s facial hair is a form of self-expression. Clean shaven, wearing a mustache, sporting a beard or anywhere in-between, it’s one of the most direct ways men can express who they are. Schick creates trusted tools that help men uncover their unique selves. To us, those differences are what make life interesting.
Be you. No one else can.
Schick—since 1926.
Wilkinson Sword
More than a century of blade-making innovation has made Wilkinson Sword a trusted name in shaving. With a rich history that includes sword production and ties to royalty, our storied brand has evolved into a pioneering force in men’s grooming. Today, we are just as innovative and stylish as ever. We get what men are looking for and how they want to express themselves, and because of this we are able to deliver the quality products that they want.
Sharpening your style since 1772.
Wilkinson Sword.
Billie
We’re an award-winning shave and body care brand built for womankind. It all started when we noticed that women were paying a “pink tax” on razors, and that they were being shamed for having body hair. This inspired us to design a fairly priced razor for the way women actually shave, and to become the first women's shave brand to put body hair on the big screen in 100 years. Since then, we’ve won a variety of awards, and got dubbed “the internet’s favorite razor” for creating products that elevate women’s daily routines with feel-good formulas that work harder and smarter. Above all, we seek to champion womankind by challenging societal pressures and creating space for them to be exactly who they are.
Built for Womankind.
Edge
Experiences shape who we are. After a few loops around the sun, guys have experienced their fair share. Even learned a thing or two about themselves and what really matters most. It’s why we make products that are a bit like them—no nonsense. Made by people with a ton of experience. It’s why we don’t add to the unnecessary, we get on with the job— protecting their skin, with a lineup of shave gels that leave men feeling smooth, refreshed, and free of irritation.
Experience matters.
Edge—Since 1970.
Skintimate
We’re Skintimate, and we’re about helping everyone fit a little bit of self-care into each day. Taking the time to cultivate our good energy every day–especially in the shower. So we’re reimagining these steamy spaces to tend to our bodies with intention. Where we can get intimate with our skin, and love our armpits, knees, and forearms just as much as our face. Our body-care collection transforms everyday routines into recharging rituals. Our products are packed with formulations, ingredients, and materials that you can feel good about because they’re good for your skin and the earth.
Be good vibes.
Skintimate—Since 1996.
Intuition
Self-care should be effortless. It’s that simple moment a woman takes for herself to help her feel prepared and cared for. It’s why she values uncomplicated, effective, and savvy skin care solutions that make her feel good inside and out. Today’s woman has an ambitious, busy life, which is why we provide her with more efficient, intuitive products, like a razor that lathers and shaves in one easy step. We want to help her get the results she wants, so she can focus her time on what’s most important in her life—her friends and family. That’s what makes us different. In a good way.
It’s different. In a good way.
Schick Intuition—since 2003.
Hydro Silk
We don’t settle. We never have. We are about transforming the good to great. And celebrating the exceptional in a world that settles. Because high performance matters—to us, and to today’s woman. In life, and when it comes to hair removal. Precision. Control. Perfection. That’s why our products are designed to get over every curve to every hair and hard-to-reach spot for salon-quality results from head to toe. We give women more control over their hair removal routine, because when your skin is soft and silky smooth, you feel well equipped to take on your day. And suddenly a good day could become a pretty great one.
Silky smooth from head to toe.
Schick Hydro Silk—since 2012.
Grooming
Bulldog
Hello. We’re Bulldog Skincare, Man’s Best Friend. We know skincare might not always be top of the list, but it’s a great place to start. That’s why everything we do is done with the simple aim to help you feel comfortable in your skin, while helping you do the right thing by the planet. You could say we’re your personal skincare expert – understanding, dependable and always there when you need a little guidance or a helping hand. So, if you’re on the lookout for quality products that unlock the true potential of natural origin ingredients and help you look and feel your best, look no further.
Man’s Best Friend.
Bulldog—since 2006.
Jack Black
Do you know Jack? No one does skincare for men quite like us. As we’ve evolved over the last 20 years, we’ve maintained a unique vision to provide innovative skin and body care for men. We’re dedicated to helping our guys look and feel their best. Our head-to-toe grooming solutions for today’s man use only the best ingredients, deliver exceptional results, and are never, ever tested on animals.
Nothing complicated. Nothing cosmetic. Just superior skincare.
Jack Black–since 2000.
Cremo
Rooted in the grooming traditions of the past, we make shave, beard, body, face, and hair products that deliver dramatic results for today’s gentleman. From formulas featuring our famous Good Uncommon Scents to the Barber Grade collection, everything that bears the crown is made with astonishingly superior standards. Not the cheap way. Not the easy way. The Cremo way. Because to make you feel your best, we always have to be our best.
Astonishingly superior.
Cremo—since 2005.
Sun and Skin Care
Banana Boat
These days, finding time to be outside can feel like a treat. But going outside isn’t just for fun—it’s necessary. It revives us. It brings us together. It creates special memories that will last long after the sun’s gone down, which is why we’re committed to Protecting the Fun on Earth. Banana Boat sunscreen will make sure you’re protected from the sun—no matter if you’re breaking a sweat or not sweating a thing. So go ahead, get out there to soak it all up! The best fun needs protection you can trust, and Banana Boat sunscreen lasts as long as the fun does!
Protect the fun.
Banana Boat Sunscreen—since 1976.
Hawaiian Tropic
At Hawaiian Tropic®, we make skin-loving suncare that helps enhance the beauty around us every day. We believe that the Hawaiian lifestyle and values hold the key to living a beautiful, well-intentioned life. That’s why we’re committed to making sensorial, skin nourishing suncare and thoughtfully designed formulas with Hawaiian-inspired ingredients that are free from oxybenzone and octinoxate, and are also cruelty-free. Seek beauty and joy in all things—that’s the Hawaiian Tropic way.
Fieldtrip
We’re candid about who we are and where we come from. Fieldtrip is a new-age skincare brand created for the consumer who demands transparency, is hungry for knowledge, travels extensively, and expects total commitment to the earth. Everything we make boasts highly expressive, nature-found ingredients sourced from around the world, each with its own story, all clean, cruelty-free, vegan, and certified by PETA’s “Beauty without Bunnies” program. These are products we can believe in that stand for a world we all believe in.
Your Earth. Your Skincare.
Fieldtrip–since 2022.
Wet Ones
This one’s for all of the parents who let their kids experience life with both hands, even if it means a mess is sure to ensue, or that germs are afoot. This one’s for all of the adventurers who take unplanned weekend trips and board planes, trains, and automobiles with ease. This one’s for all of the people who know things can get a bit messy, but accept it because a little mess shouldn't stop us from living life to the fullest. And this one, or should we say Ones, is for you. Because no matter where you are, who you're with, or what you're doing, Wet Ones will always be right there by your side.
Wet Ones For Everyone
Since 1972.
Feminine Care
Playtex
Are you the same person you were three years ago? Of course not. You’ve been learning, growing, evolving – every day. No matter what life throws at us, we forge ahead. We get better—bit by bit, day by day. We push ourselves, rally our friends, and live for the moment. We draw strength from the sisters who spur us to be our best. And when our period comes, we feel confident knowing we have the protection we need without having to compromise on what drives us. Because when we have what we need, we can achieve anything we want.
Made Better Every Day™
Playtex—since 1960.
Carefree
Periods are predictable yet unpredictable. They come at the same time, but somehow always at the worst time. And as we go through life, they can change and evolve over and over again. Then add in cramps, weakened bladders, leaks and other fun things. What we're saying is: it’s not easy being a woman. And whether we work, raise kids or both, we don’t really get days off. That’s why we deserve the same protection that life demands from us. Carefree and Stayfree are made for all of these needs, so you can be ready for anything life throws at you.
Ready for anything.
Carefree—since 1976.
Stayfree
Periods are predictable yet unpredictable. They come at the same time, but somehow always at the worst time. And as we go through life, they can change and evolve over and over again. Then add in cramps, weakened bladders, leaks and other fun things. What we're saying is: it’s not easy being a woman. And whether we work, raise kids or both, we don’t really get days off. That’s why we deserve the same protection that life demands from us. Carefree and Stayfree are made for all of these needs, so you can be ready for anything life throws at you.
Ready for anything.
Stayfree—since 1974.
o.b.
To women who have progressive spirits, we provide smarter sanitary protection that gives them unparalleled freedom to pursue their lives with passion. We’re the only feminine hygiene brand that has a unique woman gynecologist heritage and the superior knowledge to continuously work on sustainable solutions. Our mission is to help women feel empowered and liberated to pursue their lives with passion. They know they can trust o.b. as a responsible brand that cares not only for them, but for the world in which we live.
With o.b. I can go for it.