Behind the Awards & Accolades: Why Billie’s Products Standout Amongst the Rest
Billie has been on a legendary run, racking up industry and consumer awards, proving that bold ideas and great products get noticed. Its Scratch & Sniff campaign earned a Gold Honor at the 18th Annual Shorty Awards. its Razor Starter Kit earned Best Razor honors from both Who What Wear and Byrdie, and it doesn’t stop there! Billie also boasts wins for Best Shave Oil in the 2026 NewBeauty Awards and Best Shave Cream for Women’s Health Beauty Awards.
However, its Shave Glaze is even more impressive, winning a People’s Beauty Award, a Women’s Health Beauty Award, as well as the coveted Allure Best of Beauty award – all within one calendar year!
We know that Billie has always been a creative and resonant brand, and these multiple awards and outside recognition confirm that. With this in mind, we sat down with Lauren Pepper, VP of Product Development, to dive into the details of how these products were developed and why they’re resonating.
Billie’s Shave Glaze recently won the acclaimed Allure Best of Beauty Award, as well as People’s Beauty Award. Can you share a bit about the story behind creating Shave Glaze?
The story behind Shave Glaze really started with wanting to create something that felt completely new in the world of shave prep. We wanted to deliver an incredibly smooth shave and leave the skin with that almost glass-like finish, but we also wanted the experience to feel unlike anything else in the category.
The texture was really a breakthrough. It starts as a rich, silky oil and then transforms into a milky texture when it comes into contact with water. When you’re using it, that glossy, almost glazed finish is evocative of the name—and that’s actually how we landed on Shave Glaze.
We realized we had created something that didn’t quite fit into the traditional categories of cream, gel, or oil. It felt like we were creating a new category of shave prep, which was incredibly exciting.
Why do you believe Shave Glaze is a standout product?
I think what really makes Shave Glaze stand out is that everything about it feels a little unexpected for shaving—from the name and packaging to the texture, scent and overall experience.
It feels so luxe and it genuinely makes me look forward to shaving, which is usually such a daunting chore. The scent really blooms in the shower, too, which takes the whole experience to another level and makes it feel much more like a self-care ritual.
The texture is so rich and nourishing that I’ve actually started using it as a body wash, too. It leaves my skin incredibly soft, and it’s become one of those products I genuinely look forward to using. I can’t wait for you to see some of the new scents we have coming down the pipeline.
The razor has always been at the heart of Billie, so we’ve been really thoughtful about every detail. When we first developed it, we looked at the whole experience—from how it performs on the skin to how it feels in your hand and how it lives in your shower.
Performance was the starting point. We wanted a super-close, super-smooth shave which is why we went with five blades surrounded by 360° of aloe shave soap. The pivoting head moves with the curves of the body, and the handle feels secure and comfortable, especially when it’s wet. Even the magnetic holder was intentional—it keeps the razor out of the shower puddle and prevents gunk and rust build-up.
There’s an element of fun here too! We’ve kept the cartridge consistent, but we’ve created more than 15 handle colors over the years, so people can personalize their razor—and honestly, collect them. Those limited-edition colors have been such a fun way to keep the product feeling fresh.
And while we’ve stayed true to that original cartridge, we’re always thinking about what’s next and how we can continue to push the category forward.
What makes Billie’s Razors different than the rest?
I think what makes Billie different is that we designed the razor specifically around the way women actually shave. It’s not just about getting a close shave—it’s about making the entire experience better.
Of course, performance is critical. But it’s the thoughtful details—the pivoting head, aloe shave soap around the blades, comfortable handle and magnetic holder—that really set it apart. Every element was designed with the consumer experience in mind.
And then, of course, bringing a little more personality to the category. It’s high-performing, beautifully designed and has a real point of view. I think that combination is a big part of why it’s remained such a strong hero for Billie.
To grab a bottle of Shave Glaze or a Razor Kit for yourself, check out MyBillie.com for more.