A history of reimagining personal care

Edgewell Personal Care was born in 2015, but our brands—and colleagues—have a long history of making the products that people love. Inspired by our focus on wellness, we built a portfolio of products that synthesizes our deep expertise. Our commitment to innovation keeps us on the leading edge of personal care.

This heritage of reimagining personal care began more than 125 years ago, when Wilkinson Sword developed the world’s first cutthroat razor. In 1910, Colonel Jacob Schick continued in this pioneering spirit by conceiving the electric shaver. And A.L. Spinel, already with 2000 patents to his name, introduced America to the girdle that built Playtex into an overnight success in 1932.

Over the next decades, our companies continued to experiment—from changing male grooming to designing space suits for NASA—but the century ended with a decade of firsts. Schick and Wilkinson Sword merged in 1992 to create a global leader in shaving. Playtex then introduced Banana Boat, Diaper Genie, and Wet Ones in 1994. And after ten years of innovative product launches, the two companies merged in 2007 to create a family of brands with a legacy of innovation and a mission of category reinvention.

Today, with our renewed focus, we’re more agile and responsive. We’re Edgewell—on the leading edge of personal care.

Brands with History

The seeds of our company were planted in 1772, when Henry Nock opened his first London Gun workshop. A century later, that small storefront business introduced the razor that would redefine shaving. Edgewell’s heritage is filled with milestones like this, so discover the people and events behind our rich heritage of personal care.

Brands with History

The seeds of our company were planted in 1772, when Henry Nock opened his first London Gun workshop. A century later, that small storefront business introduced the razor that would redefine shaving. Edgewell’s heritage is filled with milestones like this, so discover the people and events behind our rich heritage of personal care.

Timeline

Edgewell Timeline. Personna: 1875, Wilkinson Sword: 1879, Edge: 1901, Shick: 1921, O.B. Tampons: 1950, Playtext Body: 1952, Playtex: 1952, Hawaiian Tropic: 1961, Wet Ones: 1972, Stayfree: 1974, Carefree: 1976, Banana Boat: 1981, Skintimate: 1993, Litter Genie: 2012, Bulldog Skincare: 2016.
Edgewell Timeline. Personna: 1875, Wilkinson Sword: 1879, Edge: 1901, Shick: 1921, O.B. Tampons: 1950, Playtext Body: 1952, Playtex: 1952, Hawaiian Tropic: 1961, Wet Ones: 1972, Stayfree: 1974, Carefree: 1976, Banana Boat: 1981, Skintimate: 1993, Litter Genie: 2012, Bulldog Skincare: 2016.
Edgewell Timeline. Personna: 1875, Wilkinson Sword: 1879, Edge: 1901, Shick: 1921, O.B. Tampons: 1950, Playtext Body: 1952, Playtex: 1952, Hawaiian Tropic: 1961, Wet Ones: 1972, Stayfree: 1974, Carefree: 1976, Banana Boat: 1981, Skintimate: 1993, Litter Genie: 2012, Bulldog Skincare: 2016.
Schick Schick

1921

1927

1968

2003

2008

Black and white photo of Jacob Schick Black and white photo of Jacob Schick

Jacob Schick invents the Magazine Repeating Razor

Photo of the first dry electric shaver. Photo of the first dry electric shaver.

Jacob Schick develops the first dry electric shaver

Image of the Krona, a modern shaving edge. Image of the Krona, a modern shaving edge.

Schick introduces the modern shaving edge (the Krona) by combining stainless steel blades with chromium hard coating

Image of Schicks first all-in-one shaving system. Image of Schicks first all-in-one shaving system.

Schick creates the world’s first all-in-one shaving system, Intuition

Shick Quattro Titanium Trimmer Shick Quattro Titanium Trimmer

Schick debuts the Quattro Titanium Trimmer, the first wet shave system with a powered trimmer

1772

1879

1898

1970

Photo of Henry Nock Photo of Henry Nock

Henry Nock is appointed as official gun maker to King George III

Wilkinson Sword Wilkinson Sword

Nock’s grandson, Henry Wilkinson, expands business into sword making, establishing “The Wilkinson Sword Co., LTD”

Pall Mall Safety Razor Pall Mall Safety Razor

Wilkinson Sword introduces the Pall Mall Safety Razor, dramatically improving on the straight, or cutthroat, razor

The world’s first user-replaceable razor “cartridge” The world’s first user-replaceable razor “cartridge”

Wilkinson Sword invents the world’s first user-replaceable razor “cartridge,” the predecessor to all modern cartridge-based systems

1981

1992

1993

2006

Photo of Robert Bell Photo of Robert Bell

Robert Bell, at 13, formulates first lotion using baby oil, oranges, and bananas

Banana Boat SPF 50 Banana Boat SPF 50

Banana Boat launches first SPF 50 in the sun care category

Playtex and Banana Boat Logos Playtex and Banana Boat Logos

Playtex completes acquisition of Banana Boat and its family of over 50 tanning and sun-protection products throughout North America

Banana Boat Tear Free Sting Free logo Banana Boat Tear Free Sting Free logo

Banana Boat launches the industry’s first tear-free, sting-free lotion for children

1969

1975

2000

2006

2010

Photo of a school Photo of a school

Ron Rice, a high school science teacher, formulates and bottles the first batch of Hawaiian Tropic in his home garage

Hawaiian Tropic direct store delivery van. Hawaiian Tropic direct store delivery van.

Hawaiian Tropic introduces DSD (direct store delivery) services, still in use today

Hawaiian Tropic Ozone SPF 70 Hawaiian Tropic Ozone SPF 70

Hawaiian Tropic creates the industry’s highest available SPF—Ozone SPF 70

SunSure Technology. Photostable. UV Protection SunSure Technology. Photostable. UV Protection

Hawaiian Tropic develops patented SunSure Technology, providing long-lasting and UVA-blocking photostable protection

Hawaiian Tropic, Protection you'll love to put on. Hawaiian Tropic, Protection you'll love to put on.

Hawaiian Tropic launches new indulgent formulas and premium packaging

1932

1962

2006

2015

Woman smiling with swimcap Woman smiling with swimcap

The International Laytex Company is founded, producing products like bathing suits and swimwear. It will later become known as International Playtex Inc.

Womans eye looking through empty plastic tampon applicator Womans eye looking through empty plastic tampon applicator

Playtex revolutionizes an industry by creating the first plastic tampon applicator

Playtex Sport Playtex Sport

Playtex Sport launches as the first brand to offer Sport Level Protection, and the only sub-brand with a unique tapered applicator

Playtex Sport Combo Playtex Sport Combo

Playtex Sport launches Sports Pads, Liners and Combo Packs